Silver Winner of Graphis New Talent Annual 2018
With the collective input of her fiancé, Krissy combined their mutual fascination with board games and his experiences as an electrical engineer to create Outage. Arranged as a color-coded power grid of an imagined city, the user adopts the responsibilities of a power company. Riddled with unforeseeable obstacles, the premise of the game teaches players about the unexplored realities and inner workings of substations.
Institution: Tyler School of Art
Art Direction: Joe Scorsone
Platinum Winner of Graphis New Talent Annual 2017
Sustain is a deeply personal video compilation in which Krissy looks back on her time as a design graduate student and on the creative process in general. The video features a series of poems derived from a wide variety of source material including The Education of a Graphic Designer edited by Steven Heller, Living and Sustaining a Creative Life edited by Sharon Louden, and a selection of sites
and articles that provide advice on maintaining relationships in graduate school. Krissy created a series of videos that act as visual metaphors for each of the poems, stringing them together using silent film era typography, music, and effects to further emphasize the nostalgia of self-reflection.
Meticulously handcrafted in the style of a vintage wooden toy, Pentapangram encourages players to rearrange a series of pentagon-shaped letter tiles in order to solve for one of four different pangrams—sentences that use all 26 letters of the alphabet. Whimsically hand-painted graphics on the edges of each tile fit together to form an illustrations of the pangrams which can then be displayed within the puzzle’s case as a reward for the player. Each puzzle comes complete with guidebook bound using a custom wooden grommet to aid the player in solving for the various puzzles. Krissy hand-crafted each copy of Pentapangram from stained basswood and acrylic paint.
Silver Winner of Graphis New Talent Annual 2018
In conjunction with other graphic and interactive design MFAs, Temple Libraries Special Collections, and the Tyler administration, the Tyler History Wall materialized. Krissy's installation and material consideration of the commemorative and interactive display in the Tyler School of Art contributed to the development of the school’s narrative history. Archival photographs from over the course of eighty years highlight moments of Tyler’s alliance at Temple and within Philadelphia. Each graphic aspect speaks to the school’s history and identity and promotes community engagement and education. This is especially seen in the letters that spell out “Tyler,” which function as customizable and interchangeable designs chosen by each department so as to promote future synergies.
The interactive component of the wall is available for public viewing at tylerdesignmfa.com/tylerhistorywall.
Institution: Tyler School of Art
Art Direction: Kelly Holohan
Gold Winner of Graphis New Talent Annual 2018
Animal shelter workers across the United States report having greater difficulty placing dogs and cats with predominantly black coats into permanent homes. Inspired by her own experience adopting a shelter dog, Krissy looks at the disputed phenonmenon of Black Pet Syndrome in this motion graphic.
Institution: Tyler School of Art
Art Direction: Abby Guido
Voiceover: Eamon Goebel
Deeply personal memories fuse with interactivity in Krissy’s design of On the Way to Cape May. Meant to encourage engagement with personal stories and places, the multi-purpose accordion book follows a love story that begins in Ocean City and makes its way along the Jersey Shore. In a continuous story line, the Jersey Shore anthem leads one through intimate Victorian era townscapes and thrilling boardwalks. With each passing page, the towns double on the reverse as detachable souvenir postcards further encouraging personalized storytelling.
Institution: Tyler School of Art
Art Direction: Paul Kepple
Gestures was a relaunch of Tyler School of Art's alumni magazine, with this particular issue celebrating 80 years of Tyler's history and creativity in the field of art education. Gestures was designed to celebrate Tyler's recent successes and long history, while presenting an updated identity for the publication. The feature articles looked at Tyler's new Division of Architecture and Environmental Design, Temple Contemporary's unique approach to a gallery space, and an extensive timeline on the history of Tyler, complete with a half-gate fold.
Layout and Design: Krissy Beck
Art Direction and Content: Leapfrog
This artist catalog features the political cartoons of Thomas Nast, highlighting his signature personification of the United States: Columbia. This pre-Lady-Liberty symbol was illustrated mourning the death of President Lincoln, enforcing Nast's political views, and both praising and admonishing the term of President Grant.
Institution: Tyler School of Art
Art Direction: Soonduk Krebs
A playful typographic experiment aimed at a pre-teen audience, brochure details the classes offered through the Creature Adventure summer camp for kids. For each week of attendance, the campers receive individualized certificates of completion that can be collected all summer. The accordion fold brochure is perforated at each spread, allowing the campers the opportunity to save the graphics from their favorite weekend as a keepsake.
Institution: Tyler School of Art
Art Direction: Soonduk Krebs
The new owners of the Valley Square Corporate Center requested a full re-branding including an updated logo, exterior monuments and building IDs, interior directories, suite signs, and ADA signage. Their wish was to update the identity of the complex with a look that felt modern without the risk of becoming dated.
Krissy was responsible for the design and translation of the logo across all interior and exterior signage. Additionally she served as project manager and fabricator, including generating signage system drawings, attending site surveys and client followups, and fabricating the final signage.
Company: PMDI Signs Inc.
Art Director: Phil Dubroff
©2016 PMDI Signs Inc.
When moving their offices to the CBS Philly studios in Center City, Philadelphia, KYW Newsradio was in need of branding signage and studio graphics. The project as a whole included branding signs, decorative and distractor graphics on glass panels, customized sound proof panels featuring images of iconic Philly landmarks, and wallcoverings.
Krissy was responsible for designing, fabricating, and installing the KYW Newsradio branding sign, the CBS timeline, production studio glass graphic, and sound proof panel images.
Her work also involved producing and coordinating the installation of the Eye-3 branding sign, skyline glass graphic, and wallcoverings—all of which were designed by the CBS Philly creative team.
Company: PMDI Signs Inc.
Art Director: Phil Dubroff
©2016 PMDI Signs Inc.
Merit Award in Graphis New Talent Annual 2018
Take Care draws on deeply personal connections to explore the empathy required from the caregivers of individuals with anxiety and depression. This group would function as a support system and resource for caregivers, friends, and family in order for them to better understand the circumstances of their loved ones.
This piece features the branding and a flagship environmental graphics campaign in order to raise awareness for mental illness.
Institution: Tyler School of Art
Art Director: Kelly Holohan
Journey to Health explores how independently owned pharmacies can compete with larger retail chains with a particular focus on the value of independent pharmacies in rural communities. By looking at the particular needs of rural communities, we offered suggestions on how the pharmacies could better serve their communities.
This piece was created in conjunction with the Fox School of Business Data Analytics Challenge using data provided by AmerisourceBergen.
Team: Krissy Beck & Laura Sutphen
Art Direction: Abby Guido
This poem book pays tribute to the pepper and its place in history and society framed around the narrative of the Scoville Scale—the metric used to evaluate the spiciness of peppers. This collector-style book catalogs a selection of the most well-known and popular peppers, provides recipes from a selection of cultures that utilize peppers in the cuisine, and pays tribute to the passion of the international pepperhead community. The piece is completed by a custom-designed typefaces that fuses pepper-forms and vintage typography.
Institution: Tyler School of Art
Art Director: Joe Scorsone
To coincide with major renovations, the building owners needed updated exterior and interior signage to match their new branding. The location at 445 South Street in Morristown, New Jersey required a single primary entrance sign, 3 secondary entrance signs, and building identification as well as ADA compliant core signage and cafe and fitness branding.
Krissy was responsible for developing the shop drawings of the interior and exterior signage, assisting with the installation of exterior graphics and signage, and designing additional signage within an existing brand standard.
Company: PMDI Signs Inc.
Art Direction: Phil Dubroff
©2016 PMDI Signs Inc.
The Victory Fleet is a comprehensive exhibit space highlighting the experiences of the Merchant Marines in World War II with particular focus on the Murmansk Run. The exhibit features interactive moments in the form of personal audio stories from Merchant Marines, a 3D diagram of a convoy of ships, and touch screens for a donation campaign.
Institution: Drexel University
Art Direction: Shushi Yoshinaga
